Greenpeace International

Global Campaign: ‘Defending our Oceans’ & ‘Protecting Ancient Forrest’

Greenpeace is a global, independent organization that uses non-violent, inventive confrontations to expose environmental issues and drive sustainable solutions. For these two major global expeditions, they needed a powerful visual identity that could engage audiences worldwide and from local youth to international governments.

From the initial concept to the complete brand identity, I developed every creative element of the campaign, creating a distinctive visual language that gave these critical global missions an unforgettable face.

Global Campaign Branding: Conceptualized and designed the logos and full visual identity for both global campaigns. The 'Defending our Oceans' logo was featured on a massive scale, painted directly onto the hull of the Greenpeace expedition ship Esperanza.
High-Impact PR & Lobby Assets: Designed a custom cardboard 'suitcase' with a travel label for press and diplomatic outreach. Filled with strategic information packages, these were distributed directly to ministries and government officials worldwide.
Targeted Communication: Developed tailored information kits for children and schools to drive educational engagement and awareness.
Editorial & Strategy Reports: Designed and produced the 'Roadmap to Recovery' report series, including custom-made presentation folders and comprehensive global annual reports.

Role: Senior Art Director & Brand Designer

Contribution: Creative Concept • Global Branding • Logo Design • Visual Identity • Packaging Design • Editorial Design • Annual Reports