The first person who taught me to look differently was my father

My father was a contractor, a passionate historian and the author of thirteen books about the local history of our hometown.

He taught himself to research, to observe and to uncover the stories hidden beneath the surface. Every detail mattered. Every building, every landscape and every forgotten document carried a story worth preserving.

Growing up, I watched him approach the world with endless curiosity and deep respect for history, craftsmanship and nature.

Without realising it, he taught me the foundation of everything I do today.

To look beyond what is immediately visible.

To discover the story beneath the surface.

To see beauty where others simply pass by.

Those lessons continue to shape both my work as an Executive Creative Director and my autonomous art.

He taught me that every place, every object and every person has a story worth discovering. I still carry that lesson with me every day.

Today, whenever I begin a new project, whether a brand identity or a drawing. I realise I am still doing what he taught me many years ago: Looking beyond the obvious.

Nature

Living in the Lecrín Valley in southern Spain has changed the way I experience creativity.

The changing light throughout the day, ancient olive trees, weathered stone walls and the rhythm of the seasons constantly remind me that beauty is never static. Nature teaches patience, balance and the quiet power of simplicity.

It is impossible not to slow down here.

People

People remain my greatest source of inspiration.

Every individual, organisation or community carries a unique story.

I am fascinated by the invisible layers that shape who we are: our experiences, vulnerabilities, ambitions and resilience.

Whether creating a visual identity or an artwork, I always begin by listening.

The most meaningful work starts with genuine human connection.

Stories & History

I have always been drawn to stories.

Old books, handwritten notes, forgotten photographs and historical objects fascinate me because they carry traces of lives lived before us.

Their imperfections are not flaws; they are evidence of time.

That fascination often finds its way into my artwork through weathered book pages and layered materials, but it also influences the way I approach branding.

Every organisation has a history.

Every brand has a story waiting to be revealed.

Perhaps my fascination with history began long before I started collecting old book pages.

Art & Design

For me, art and design are not separate worlds.

They constantly influence one another.

Design has taught me clarity, structure and visual communication.

Art gives me complete freedom to experiment, to question and to embrace uncertainty.

Together they create a balance between logic and intuition.

Inspiration has never been something I actively search for ..

Materials

I love materials that already have a life of their own.

The softness of graphite.

The unpredictability of Indian ink.

The texture of charcoal.

The fragile beauty of old book pages.

The quiet reflection of gold leaf.

Rather than controlling these materials, I work with them.

Their imperfections often become the most beautiful part of the final work.

Silence

Some of my strongest ideas emerge in silence.

Walking through nature.

Drawing without expectation.

Observing light.

Listening rather than speaking.

In a world that constantly demands attention, silence has become an essential part of my creative process.

It creates space for new ideas to appear naturally.

My Creative Philosophy

I don't believe inspiration is something that suddenly appears.

It grows through curiosity.

Through observation.

Through slowing down.

And through remaining open to the world around us.

From the head into the heart.