Municipality of Heemstede

Corporate Identity Re-styling

The Municipality of Heemstede required enhanced visibility, visual cohesion, and modernization across all public communication channels.

  • Visual Transformation: Translated the municipality’s core values (powerful, reliable, professional, driven, and transparent) into a vibrant, contemporary visual identity.

  • Logo Modernization: redrew the traditional coat of arms into a clean, balanced, and timeless emblem. Removed redundant typography to maximize clarity and modern impact.

  • Strategic Color Systems: Introduced an expanded, fresh color palette where a professional deep blue meets an organic grass green (representing the area's nature and space), paired with subtle, vibrant secondary accents for digital layout.

  • Full Ecosystem Rollout: Refreshed virtually the entire public communication suite, from the primary municipal website to print publications and official city guides.

Role: Lead Brand Designer
Deliverables: Brand Strategy, Identity & Logo Design, Brand Style Guide, Cross-Media Implementation

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Vorige

Fonds Gehandicaptensport | Corporate Identity & Internal Communication
Volgende

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