NGO Malaria No More
'Race Against the Clock' Awareness Campaign
An interactive, high-impact awareness and educational campaign designed for youth (ages 9-12) to highlight the critical global fight against malaria. Funded by the NCDO.
Experiential Spatial Design: Conceptualized and built three immersive exhibition tents directly at the Formula I Circuit Park Zandvoort, combining cinema, learning modules, and creative workshops.
Interactive Gaming: Co-developed a fast-paced, virtual race-to-Africa game where children distributed bed nets under the strict tension of a ticking clock (reflecting global statistics).
Educational Ecosystem: Designed and launched a comprehensive downloadable school curriculum, complete with interactive workshops (one-line drawing contests, live rap sessions) and peer-to-peer fundraising tools.
Proven Scale & Reach: Directly engaged over 850 youth on-site, generated massive free publicity across social and mainstream media, distributed 30,000 brochures, and achieved over 95,000 unique website hits.
Role: Creative Director & Spatial Designer
Deliverables: Concept, Exhibition Design, Campaign Branding, Web Design, Interactive Game Concept, Educational Kit Design, Traffic Management