Kerger Marine Electric

Centennial Corporate Re-branding

Kerger & Co is a premier global supplier of electrical products for the maritime and offshore industries. To mark their 100th anniversary, they needed to modernize their market positioning and global presence.

  • Strategic Brand Transformation: Audited the company's internal DNA to translate a century of technical expertise and rapid-response service into a clear, outward-facing market strategy.

  • The 5-Step Brand Program: Implemented a structured "Brand Your Business" framework to guide the executive team seamlessly through research, core value alignment, and global repositioning.

  • Identity & Pay-off: Developed a sharp, authoritative visual style and introduced the global tagline: Kerger, your reliable partner.

  • Internal Cultural Alignment: Partnered with leadership coaching to align and empower all 28 employees internally, ensuring the corporate change was embraced from the warehouse floor to the international sales offices.

Role: Brand Strategist & Art Director
Deliverables: Brand Audit, Corporate Identity Design, Brand Positioning, Strategic Pay-off, Internal Branding Framework

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